Website improvement

Websites are the main window into your organisation. Ensure the words and structure you use and the signposting you provide are helping your website to have the impact you want on the people you need to reach.

Website audit

A website audit takes a holistic view of your site, assessing the overall effectiveness of the structure, navigation and content in reaching your audiences and persuading them to take the actions you intended. An implementation plan will be developed with suggested actions and improvements.

Content development

Was your website content written with the web in mind, or taken from exisitng printed materials? if you want to keep your audience on your site and have them making return visits, your web copy needs to be clear, concise and scannable. My content development services can include writing new text for your site, editing existing text, and checking for consistency across your site or sites.

Audience optimisation

Are you sure who the audience really is for your site, and what you want them to do when they arrive on your homepage? Being clear about these two factors is fundamental for your navigation, structure and content to be effective.

For information about training sessions on writing for the web, see the communications training page.

Project profile: auditing the CircArts website.

Project profile: writing the policy section of the Health Poverty Action website

"The quality of Simon's writing and editing was excellent, and his knowledge of health and development issues really shone through. He also demonstrated a great understanding of how content needs to be structured and presented on the web. Simon was affable and easy to work with and I would thoroughly recommend him."

Lisa O'Shea | Head of Policy and Campaigns, Health Unlimited (now Health Poverty Action)